ustwo
Two decades of independent product design, from JPMorgan to Monument Valley.
What is ustwo?
Matt Miller and John Sinclair started ustwo in Shoreditch, London in November 2004; the firm now runs studios in London, New York, Malmö, Tokyo, and Lisbon with around 260 employees (as of 2022). Early enterprise clients Sony Ericsson and JPMorgan sit alongside a rarer credential: ustwo's own award-winning game, Monument Valley, which demonstrates consumer product craft through self-published IP rather than client work alone.
ustwo was founded in 2004 and is headquartered in London, UK. The firm employs ~260 people and works primarily with clients in Consumer products, Enterprise transformation sectors. Its primary differentiator is: Pairs enterprise client work (JPMorgan) with self-published consumer product craft, proven through its own game Monument Valley.
ustwo tech stack and services
| Service area | Details |
|---|---|
| Enterprise financial services app design | Available for Consumer products, Enterprise transformation clients |
| Consumer mobile product design and development | Available for Consumer products, Enterprise transformation clients |
| Multi-region product design programs needing several studio locations | Available for Consumer products, Enterprise transformation clients |
ustwo use cases
Short answer: ustwo is best suited for enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation..
| Use case | Industries | Approach |
|---|---|---|
| Enterprise financial services app design | Consumer products, Enterprise transformation | Figma, Sketch |
| Consumer mobile product design and development | Consumer products, Enterprise transformation | Figma, Sketch |
| Multi-region product design programs needing several studio locations | Consumer products, Enterprise transformation | Figma, Sketch |
ustwo pricing
Short answer: ustwo uses a fixed project, dedicated team pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
ustwo pros and cons
| Advantages | Things to consider |
|---|---|
| +Two decades of continuous, independently-owned operation since 2004 | -Published team-size figure dates to 2022; no more recent public number is available |
| +Studios across five cities (London, New York, Malmö, Tokyo, Lisbon) | -General digital product positioning offers less vertical specialization than fintech- or healthcare-only boutiques |
| +A rare combination of enterprise client work and its own consumer product craft | -No published minimum engagement makes early budget planning harder |
| +260-person team large enough for multi-stream engagements while staying boutique in culture |
ustwo vs alternatives
How ustwo compares to the other top Product Design firms.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Companies whose brand, website, or product has outgrown... | A 5.0 Clutch rating, HIPAA compliance, and NN/g certification behind 120+ shipped products and $500M+ in client fundraising | 4.8 | Full comparison |
| IDEO | Enterprises running multi-year design transformation programs with substantial... | The firm that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies | 4.0 | Full comparison |
| Frog | Enterprises needing design that covers both digital products... | Combined software-and-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale | 3.8 | Full comparison |
| R/GA | Large consumer or enterprise brands wanting product design... | Fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from IPG | 3.7 | Full comparison |
| Accenture Song | Large, regulated enterprises (banking, telecom, automotive) needing design... | 36 global studios and 2,000+ specialists — the largest footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium consumer and enterprise brands wanting design paired... | An engineering-led delivery model behind a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount | 3.9 | Full comparison |
| Huge Inc | Large enterprise brands comfortable working with a big... | One of the largest, longest-running digital firms in this list, now merged with Hero Digital under AEA Investors | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS and fintech companies needing a full-stack... | A portfolio spanning Slack, Uber, Coinbase, and Midjourney — among the strongest SaaS/fintech track records here | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies wanting a... | A client list (Coinbase, Uber, Meta, Google, Slack) unusually strong relative to its unconfirmed, boutique-scale headcount | 4.0 | Full comparison |
| Ramotion | Startups and mid-market companies wanting brand identity and... | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Fireart Studio | Startups and mid-market companies wanting one firm to... | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | #1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.5 | Full comparison |
| Excited | SaaS and fintech product teams wanting a Clutch... | A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | A 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, and nonprofits wanting strategy-led product design... | A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs | 3.9 | Full comparison |
| Eleken | SaaS teams wanting a predictable monthly subscription for... | A subscription embedded-team model (~$6,599/month), SaaS-only, with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks and fintech companies wanting a firm exclusively... | The only firm in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing one firm that covers BFSI, consumer,... | Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India | 3.8 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups preferring a monthly... | A monthly-subscription engagement model built specifically around healthcare, fintech, and AI app development | 3.9 | Full comparison |
| UX studio | B2B SaaS teams with complex products wanting research... | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams wanting a Top-1... | A Top-1 Dribbble Team ranking worldwide plus 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
| Momentum Design Lab | Clients specifically wanting a long-tenured Silicon Valley firm... | Nearly a quarter-century of continuous operation, one of the oldest firms in this list by founding date | 4.0 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS, AI, and mobile app teams wanting... | One of the most accessible entry points in this list via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, and retail clients wanting an AI-native... | A deliberately small, AI-native firm with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.3 | Full comparison |
ustwo FAQ
What is ustwo?
Matt Miller and John Sinclair started ustwo in Shoreditch, London in November 2004; the firm now runs studios in London, New York, Malmö, Tokyo, and Lisbon with around 260 employees (as of 2022). Early enterprise clients Sony Ericsson and JPMorgan sit alongside a rarer credential: ustwo's own award-winning game, Monument Valley, which demonstrates consumer product craft through self-published IP rather than client work alone.
How much does ustwo charge?
ustwo uses fixed project, dedicated team pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does ustwo use?
ustwo works with Figma, Sketch, Swift, Kotlin, Adobe Creative Suite. Primary industries served include Consumer products, Enterprise transformation.
Is ustwo right for enterprise?
Enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation.. ~260 team size. Key consideration: Published team-size figure dates to 2022; no more recent public number is available.
What are the best ustwo alternatives?
The best alternatives to ustwo depend on your use case. Top options are:
- Phenomenon Studio: a 5.0 clutch rating, hipaa compliance, and nn/g certification behind 120+ shipped products and $500m+ in client fundraising
- IDEO: the firm that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies
- Frog: combined software-and-hardware design capability (iot, automotive, medical devices) at capgemini invent scale
Compare ustwo with other Product Design firms
Verify all details directly with ustwo before making a decision.