ustwo vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of ustwo (4.2/5) overall. Excited is the better choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates.. ustwo is the stronger option for enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation.. The right choice depends on your project size, budget, and required tech stack.
ustwo vs Excited: head-to-head summary
| Criterion | ustwo | Excited |
|---|---|---|
| Founded | 2004 | 2018 |
| HQ | London, UK | Lviv, Ukraine |
| Team size | ~260 | 100+ |
| Rating | 4.2 / 5 | 4.6 / 5 |
| Best for | Enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation. | SaaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates. |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, Swift | Figma, Framer, After Effects |
| Industries served | Consumer products, Enterprise transformation | SaaS / B2B software, Financial services / fintech |
ustwo vs Excited: overview
ustwo
Matt Miller and John Sinclair started ustwo in Shoreditch, London in November 2004; the firm now runs studios in London, New York, Malmö, Tokyo, and Lisbon with around 260 employees (as of 2022). Early enterprise clients Sony Ericsson and JPMorgan sit alongside a rarer credential: ustwo's own award-winning game, Monument Valley, which demonstrates consumer product craft through self-published IP rather than client work alone.
Excited
Excited started in 2018 out of Lviv, Ukraine and has grown to 100+ designers, with Clutch consistently ranking it among the Top 5 UX firms globally — roughly 70% of its reviewers cite quality and creativity by name. Its work covers UX/UI, product design, branding, and motion design, aimed squarely at SaaS and fintech, with delivery across 20+ countries and a self-reported reach of 15M+ product users (per company; independently unverifiable exact reach figure).
Services and capabilities: ustwo vs Excited
| Capability | ustwo | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: ustwo vs Excited
| Framework / platform | ustwo | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: ustwo vs Excited
| Criterion | ustwo | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: ustwo vs Excited
| Dimension | ustwo | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation | SaaS / B2B software, Financial services / fintech |
| Best use cases | Enterprise financial services app design, Consumer mobile product design and development | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
ustwo vs Excited: pros and cons
| ustwo | |
|---|---|
| + | Two decades of continuous, independently-owned operation since 2004 |
| + | Studios across five cities (London, New York, Malmö, Tokyo, Lisbon) |
| + | A rare combination of enterprise client work and its own consumer product craft |
| + | 260-person team large enough for multi-stream engagements while staying boutique in culture |
| - | Published team-size figure dates to 2022; no more recent public number is available |
| - | General digital product positioning offers less vertical specialization than fintech- or healthcare-only boutiques |
| - | No published minimum engagement makes early budget planning harder |
| Excited | |
|---|---|
| + | Repeated Top 5 UX firm ranking worldwide by Clutch, not a one-off placement |
| + | Roughly 70% of Clutch reviewers specifically cite quality/creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted firms |
| - | SaaS/fintech specialization means less fit outside those two verticals |
Who should choose ustwo?
ustwo is the right choice for enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation..
Pairs enterprise client work (JPMorgan) with self-published consumer product craft, proven through its own game Monument Valley. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation.
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: ustwo vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | ustwo |
| You need a large dedicated team for an ongoing programme | ustwo |
| Your budget is at the lower end | Compare: ustwo (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | ustwo |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: ustwo vs Excited
| Use case | ustwo fit | Excited fit | Winner |
|---|---|---|---|
| Enterprise financial services app design | Strong | Limited | ustwo |
| Consumer mobile product design and development | Strong | Limited | ustwo |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: ustwo vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. It is best for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
ustwo (4.2/5) is the better choice when enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation.. If your situation matches those criteria, ustwo is a competitive option.
Related comparisons
ustwo vs Excited FAQ
Is ustwo better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. ustwo is better for enterprise and consumer product teams wanting a firm with two decades of continuous, independent operation.. Excited is better for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
How do ustwo and Excited differ in pricing?
ustwo uses fixed project, dedicated team pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: ustwo or Excited?
ustwo is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between ustwo and Excited?
ustwo's primary differentiator is: pairs enterprise client work (jpmorgan) with self-published consumer product craft, proven through its own game monument valley. Excited's primary differentiator is: a repeat clutch top-5 global ux ranking, with roughly 70% of reviews specifically citing quality and creativity. They also differ in team size (~260 vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each firm before making a decision.