Qubstudio vs Goji Labs: full comparison for 2026
Quick verdict
Qubstudio (4.5/5) edges ahead of Goji Labs (3.9/5) overall. Qubstudio is the better choice for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign.. Goji Labs is the stronger option for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. The right choice depends on your project size, budget, and required tech stack.
Qubstudio vs Goji Labs: head-to-head summary
| Criterion | Qubstudio | Goji Labs |
|---|---|---|
| Founded | 2006 | 2014 |
| HQ | London, UK (Canary Wharf), Ukraine-based delivery team | West Hollywood / Los Angeles, CA, USA |
| Team size | 51–200 (company states ~70 creative professionals) | 11–50 |
| Rating | 4.5 / 5 | 3.9 / 5 |
| Best for | Fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign. | Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing. |
| Pricing model | Fixed project, dedicated team | Fixed project, T&M |
| Min. engagement | $15K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, Webflow | Figma, React, Swift |
| Industries served | Financial services / fintech, Healthcare | EdTech, Financial services / fintech, Healthcare |
Qubstudio vs Goji Labs: overview
Qubstudio
Qubstudio traces to around 2006 (some sources say 2007), headquartered in London's Canary Wharf with a Ukraine-based delivery team. The firm describes roughly 70 creative professionals within a broader 51–200 employee band. Clutch's 2026 rankings place it #1 among UX/UI firms with 90+ reviews, and Red Dot Design Award and UX Design Awards recognition back that up. Work spans fintech, logistics, healthcare, and EdTech, from new MVPs through enterprise-scale redesigns.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015); it's based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the firm describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Services and capabilities: Qubstudio vs Goji Labs
| Capability | Qubstudio | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Qubstudio vs Goji Labs
| Framework / platform | Qubstudio | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Qubstudio vs Goji Labs
| Criterion | Qubstudio | Goji Labs |
|---|---|---|
| Minimum engagement | $15K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Qubstudio vs Goji Labs
| Dimension | Qubstudio | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Financial services / fintech, Healthcare | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Fintech MVP launch design, Logistics platform UX overhaul | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Qubstudio vs Goji Labs: pros and cons
| Qubstudio | |
|---|---|
| + | #1 UX/UI firm on Clutch's 2026 rankings across 90+ public reviews |
| + | Independently verified via Red Dot Design Award and UX Design Awards recognition |
| + | Nearly two decades of operation with a stable London HQ and Ukraine delivery team |
| + | Covers everything from MVP launches to enterprise digital transformation |
| - | Founding year is disputed between sources (2006 vs. 2007) — treated as approximate |
| - | Ukraine-based delivery team carries the same regional-continuity considerations as other Ukraine-rooted firms |
| - | The 51–200 directory band is wide; the company's own ~70 figure is more precise but self-reported |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Qubstudio?
Qubstudio is the right choice for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
#1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Healthcare.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Qubstudio vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Qubstudio |
| You need a large dedicated team for an ongoing programme | Qubstudio |
| Your budget is at the lower end | Qubstudio |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Qubstudio vs Goji Labs
| Use case | Qubstudio fit | Goji Labs fit | Winner |
|---|---|---|---|
| Fintech MVP launch design | Strong | Limited | Qubstudio |
| Logistics platform UX overhaul | Strong | Limited | Qubstudio |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Qubstudio vs Goji Labs
Qubstudio (4.5/5) is the stronger overall choice for most Product Design projects. #1 UX/UI firm on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. It is best for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign..
Goji Labs (3.9/5) is the better choice when startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. If your situation matches those criteria, Goji Labs is a competitive option.
Related comparisons
Qubstudio vs Goji Labs FAQ
Is Qubstudio better than Goji Labs?
Qubstudio (4.5/5) scores higher overall, but "better" depends on your use case. Qubstudio is better for fintech, logistics, and healthcare companies needing anything from a new MVP to an enterprise redesign.. Goji Labs is better for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
How do Qubstudio and Goji Labs differ in pricing?
Qubstudio uses fixed project, dedicated team pricing with a minimum engagement of $15K (per company website; independently unverifiable). Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Qubstudio or Goji Labs?
Qubstudio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Qubstudio and Goji Labs?
Qubstudio's primary differentiator is: #1 ux/ui firm on clutch's 2026 rankings across 90+ reviews, with red dot design award recognition on top. Goji Labs's primary differentiator is: a 2025 inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. They also differ in team size (51–200 (company states ~70 creative professionals) vs 11–50), minimum engagement ($15K (per company website; independently unverifiable) vs $15K (per company website; independently unverifiable)), and primary industries served (Financial services / fintech, Healthcare vs EdTech, Financial services / fintech).
Verify all details directly with each firm before making a decision.